Resume

Responsible for design initiatives for new features and improvements on existing whitelabel product 500k+ users.

• Conducted user research to identify pain points and optimize user journeys
• Designed and developed wireframes, prototypes, and high-fidelity mockups for new features and product flows
• Collaborated cross-functionally with developers, product managers and stakeholders to deliver intuitive and accessible UX
• Advocate for user-centered design, integrating insights from research into product development to enhance engagement and retention

Designed user experiences for mobile and web applications in fintech, insurance and education sectors.

• Identified and refined customer needs with or without collaborating with requirements analysts
• Conducted in-depth user research and developed personas, user flows, diagrams, and storyboards to guide design decisions
• Created mockups, wireframes, and interactive prototypes to visualize and test product concepts
• Developed and maintained style guides and ensured cohesive visual design across platforms
• Designed and delivered user-centered, visually compelling experiences, driving engagement and end-to-end customer journeys

Teached a self-designed online course on creating and delivering effective Power-Point based presentations.

Designed user experiences for mobile and web applications in automotive, banking, service and retail sectors.

• Conducted user research to identify pain points and optimize user journeys
• Designed and developed wireframes, prototypes, and high-fidelity mockups for new features and product flows
• Collaborated cross-functionally with developers, product managers and stakeholders to deliver intuitive and accessible UX
• Advocate for user-centered design, integrating insights from research into product development to enhance engagement and retention

Developed and executed the marketing strategy for a cloud-based Mobility-as-a-Service product, driving innovation in mobility solutions.

• Positioned the platform as a future-ready solution for tackling challenges in carsharing and fleet management, enhancing efficiency and accessibility.

Led the local branch of Google's initiative, empowering small and medium businesses and entrepreneurs to leverage digital marketing for growth and visibility.

Managed brand image and awareness, ensuring consistent external and internal communication.

• Planned, executed and coordinated technical and non-technical events to enhance engagement and visibility
• Oversee social media strategy, press releases, content creation, and copywriting to drive brand messaging
• Designed, developed and delivered branding materials, maintaining visual and strategic identity